1. A Day in the Life of Your Employees
Prospective employees often wonder, “What does a typical day look like in this role?” Instead of providing lengthy explanations, show them! Follow an employee (or several) throughout their day, highlighting their tasks, project involvement, and other relevant activities. For instance, Commonwealth Bank showcases its employees working with both their internal team and customers, offering a genuine glimpse into daily life at the company.
2. Employee Testimonials
Your current employees are the best ambassadors for your company culture. Sit down with team members and ask them what they enjoy about working at Aspire. Discuss their accomplishments, areas for growth, and the support they receive from fellow colleagues. If your employees are happy, finding the right people to feature in these testimonials should be straightforward. Motorola created a compelling video showcasing their employees’ experiences to bolster recruitment efforts.
3. Team Introductions
Candidates are curious about who they’ll be working alongside and the qualities Aspire values in new hires. A team introduction video is a fantastic way to present your star employees. Whether it’s a comprehensive video featuring several team members or individual profiles, let employees share their career journeys and insights into their roles. Their positive experiences can offer valuable perspectives to potential recruits. Adobe, for example, introduced several employees in a compilation video to great effect.
4. Recording Company Events
If Aspire follows a “work hard, play hard” philosophy, capturing fun company events can be incredibly appealing to job seekers. Share recap videos or even live streams of these events. Allow potential applicants to see that you prioritise work-life balance and employee well-being. Don’t forget to record larger conferences or educational events as well, showcasing your commitment to ongoing learning and career advancement. At Aspire
